The Challenge:
APPIES awards are amongst the most prestigious awards in the advertising world. The task delegated was to form application forms for the same which would include a detailed report of the whole brand campaign, a creative video, documentation and descriptions. The following campaigns were studied:
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COCA-COLA: TAKING ON FORMALITY TO ENTER INDIAN HOMES
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OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE
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NESTLE: SHARE YOUR GOODNESS
The Outcome:
The advertisement applications for all three campaigns were successful in clearing the first round of selection process and invitations for the second round were received from APPIES awards.
Work:
The campaigns of all three brands were studied and documented as per the requirement of the application form. It also included procurement of other relevant data necessary to provide context to the campaigns. The campaign results were analysed and also approved by clients in order to quantify the success of the campaign. Finally, created a short summary video in a creative manner that reflects the campaign’s process and success.